when Horror Yearbook – Today Show Halloween Costumes 2025 took the excitement to a whole new level as anchors and fans transformed Rockefeller Plaza into a festival of creativity, color, and laughter. The annual Halloween extravaganza featured a road trip theme that brought together American pop culture and nostalgia. From coast to coast, the beloved hosts channeled icons such as Beyoncé, Rocky Balboa, Anna Wintour, Prince, and Frankie Valli. The entire plaza was filled with music, cheers, and a sense of unity that has defined this long-running Halloween tradition since 1994. The event, hosted live with thousands of fans watching both in person and online, delivered non-stop surprises, detailed costumes, and performances that celebrated art, humor, and timeless entertainment. With every costume reveal, audiences were reminded why the Today Show remains one of the most anticipated Halloween spectacles on television every year.
Behind the stunning transformations of the Today Show Halloween Costumes 2025 was a massive team of designers, stylists, and artists who worked tirelessly to create authentic looks. Each wig and outfit was designed with precision by experts, including Emmy-winning SNL hair designer Jodi Mancuso. On average, the wigs took up to 80 hours to complete, with every strand carefully styled to perfection.
Mancuso and her team researched every character, from Miranda Priestly’s sleek bob to Prince’s voluminous curls, ensuring every detail matched its inspiration. Costume designer Staci Greenbaum brought her craftsmanship to life with custom-built pieces such as Sheinelle Jones’ Cowboy Carter outfit, complete with hand-decorated boots and a bedazzled hat. Even the accessories, like tinted sunglasses and vintage jewelry, were carefully sourced or repurposed for authenticity. The amount of artistry behind the scenes proved that Halloween at the Today Show is not just fun but also a celebration of television’s most creative professionals.
The morning’s costume reveals were nothing short of spectacular as each anchor stepped onto the plaza embodying a different cultural icon. Savannah Guthrie stunned as Miranda Priestly from The Devil Wears Prada, commanding the crowd with her fierce expression and chic fashion. Carson Daly entered as the underdog boxer Rocky Balboa, complete with a worn gray tracksuit and boxing gloves. Craig Melvin took on the role of Prince, performing a lively rendition of Purple Rain that electrified the audience. Dylan Dreyer became Frankie Valli of The Four Seasons, channeling classic rock energy with charm and humor. Meanwhile, Jenna Bush Hager embodied Anna Wintour with grace, wearing a replica of one of the fashion editor’s iconic floral dresses. Every reveal highlighted the cast’s dedication to their roles and the playful spirit that defines the Today Show’s Halloween celebrations. The morning was filled with laughter, applause, and pure entertainment for fans worldwide.
The Halloween excitement spread far beyond the anchors on stage. Fans transformed the plaza into a playground of creativity and humor. Some dressed as Louvre burglars holding shiny fake jewels for laughs. Others wore pig-in-a-blanket outfits inspired by viral internet memes. One fan’s hilarious art heist costume caught Carson Daly’s attention immediately. Another duo arrived as classic 80s movie characters and became instant favorites. The Today Show crowd brought energy that lit up the entire morning. Every costume showed effort, passion, and a love for Halloween fun. Many fans spent weeks designing and handcrafting their unique outfits. They hoped to catch a glimpse of fame during the live broadcast. The plaza echoed with laughter, selfies, and cheers under the crisp autumn sky. Hosts interacted with fans, sharing jokes and celebrating creativity together. The event turned Halloween into a joyful mix of pop culture and community spirit.
For over two decades, the Today Show Halloween Extravaganza has remained a highlight of the season, blending television, performance, and celebration. This year’s edition, with its Road Trip theme, continued the show’s legacy of creativity and fun. Each segment brought something new, from Mario Lopez’s surprise appearance as A.C. Slater to Peter Alexander channeling Jimmy Buffett in full Margaritaville spirit.
The event celebrated the show’s history with clips from previous Halloween themes. Last year featured the colorful VHS Rewind celebration. The 2022 edition brought dazzling Viva Las Vegas energy to the plaza. Fans of all ages enjoyed reliving those fun Halloween memories. Everyone felt the joy of creativity and transformation during the event. Music filled the air as confetti rained down over the cheering crowd. Hosts smiled brightly and waved to the excited audience on the plaza. The Today Show ended the morning with laughter and pure happiness. Halloween on the Plaza continues to bring joy and connection to viewers. Each year, the tradition grows stronger and inspires even more imagination.
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Writer: Sarah Azhari
Editor: Anisa
